Jonathan Katz
Chief Marketing Officer
Jonathan Katz is Chief Marketing Officer for Atrinsic, Inc., where his responsibilities include overseeing all marketing strategies for the company, including global sales, affiliate relations, media buying, direct marketing programs, public relations strategy, and outreach programs. Previously, Katz was Vice President at AzoogleAds, a leading performance based advertising network where he ran the performance marketing division from 2005 to 2007. During his tenure, Katz led the company's growth from $70 million to $150 million and employee expansion from 80 to 140 employees across three locations. From 2001 to 2005, Katz was vice president of marketing and media planning for B! USA, a Buongiorno Vitaminic SpA company, a provider of mobile media products and services in North America. In that position, Katz launched their direct to consumer brand, growing that division's profit by 30% each quarter during his tenure. He also secured several major indirect distribution agreements with major media and promotions companies, generating gross margins of 50%. Katz got his start in the mobile and Internet arenas in 2001 as vice president of global marketing for Buongiorno Vitaminic SpA, based in London. In that position, Katz was responsible for global marketing, and for building the company's stable of global accounts and media partnerships, delivering consistent year-over-year growth of up to 25% for new market development. Prior to this, Katz was a Practice Director at PricewaterhouseCoopers from 1995 to 2001 where he directed wireless and e-business strategies and solutions to Fortune 500 enterprises and global organizations in public and private sectors valued at over $60 million per year.
