Search Engine Marketing Coordinator PPC
The Coordinator of Marketing is responsible for assisting the Content Marketing Manager with the execution of all pay-per-click search marketing campaigns for proprietary web properties. The ideal candidate has some experience with PPC marketing and works well under pressure - consistently producing at high quality levels.
Duties:
- Ability to set-up and manage multiple PPC campaigns
- Implementing, tracking, and optimizing Paid search campaigns
- Testing new keywords and creative (using tools to analyze/maximize the ROI)
- Adjust CPC’s for optimal ROI
- Keyword and Phrase Expansions for PPC
- Writing and/or Reviewing PPC Ad Creative for all the Search Engines
- Testing landing pages in order to optimize for quality score and conversion
Qualifications:
- Ability to collaborate as a team as well as to work independently
- Strong analytical background
- Ability to multi-task
- Must be experienced with Microsoft Excel
- Must have at least 1 year of PPC experience
