Search Engine Optimization Specialist
The Search Engine Optimization Specialist position serves a critical role in execution of In-House SEO campaigns and is responsible for optimization, growth, and reporting. The SEO Specialist will report to the Manager of Search Engine Optimization to fulfill all In-house SEO site execution. The individual will also work closely with Marketing, Design, and Development teams to seamlessly provide the highest quality organic search optimization utilizing all necessary tools and resources.
The Ideal Candidate:
The ideal candidate will be a college graduate, hungry and looking to make an impact in the internet marketing industry. They would have desire to learn from the best and be the best in one of the fastest growing and most exciting career fields today—search engine optimization. They will learn the ins and outs of organic/natural search. The candidate should have a BA or BS in Marketing, Web Design/Development, IT, CIS, or other related field. They will also posses superior language, grammar, and creative writing as well as analytical skills.
- Research and develop keyword target lists and establish page level distribution
- Basic understanding of the mechanics of how search engines work
- Find and define technological deficiencies and recommend best practice solutions
- Advise on and help define website content needs and oversee its development with proper SEO methodologies built in
- Define and describe optimal website navigational structure for usability, indexation, and ranking improvement
- Write optimized and concise HTML Title and Meta Description tags
- Research, identify and establish partnerships with authoritative web sites for link-building and execute new link development ideas
- Keep abreast of industry developments and research and participate in the SEO community online
- Microsoft Office Suite: Word, Excel, PowerPoint
- Experience with search engines, internet usage, and basic online principals
- Basic HTML and web design experience
- Strong written and oral communication skills
- Ability to manage and prioritize multiple projects and tasks simultaneously
- Detail oriented, self-starting individual. Must be able to work with little day-to-day supervision.
- Knowledge of basic search engine optimization principals
- Basic HTML, CSS, and web design experience
- Blogs and Social Media
- Proficient with SEO reporting and analytics tools
