Business Intelligence
Our proprietary
Business Intelligence
shows advertisers how
to work smarter.
Get the ultimate insight into online strengths and weaknesses, create a unique solution and maximize market share.
The Atrinsic Interactive Business Intelligence team provides the industry's only full-service approach to auditing and analyzing our advertisers' activities, their competitors' activities, industry trends and the marketplace as a whole. But, we give advertisers more than just numbers. Our experts and software provide insightful, tactical solutions based on the opportunities and risks we uncover for a given brand. Our approach allows advertisers to maximize ROI and increase efficiency via a specific distribution plan. The key is to make our advertisers' brands dominate their industries.
Organic and Paid Search Optimization
Our Business Intelligence program helps advertisers maximize market ownership through search marketing. Our program assesses competitors' ad copy, bidding strategies, budget and day-parting to gain insight into who's ranking for particular search terms and why. We examine advertisers' keyword coverage and historic and current ad copy. Plus, we analyze the effects of branded versus keyword-driven marketing. Now, we can simply and expertly forward engineer how an advertisers brand will rank in the future.
Our crawler technologies and Competitive Intelligence systems allow Atrinsic to perform deep evaluations of the top ranking sites for on-page and off-page strengths and weaknesses. By knowing what keywords are generating traffic for our advertisers' competitors and what must be implemented in-order to successful gain position and traffic, we are able to accurately target success.
Affiliate Monitoring
We monitor the effectiveness of affiliate networks using complete, in-depth information about the networks, publishers and advertisers. Our emphasis on transparency provides our clients with full coverage of their affiliate marketing operations. Plus, we use our proprietary research to recruit top affiliates based on content relativity, domain portfolio value and value to competitors.
Display
The Business Intelligence platform compares advertisers, publisher and network display advertisement activities. We find top CPM publishers by network or advertiser association. We also track competitors' most popular ads, ad sizes and creative lay-out to see which ads are succeeding. Our software leverages new display ad campaigns and optimizes available ad space.
E-mail Tracking
We track e-mail marketing campaigns across the web, and identify top e-mailing publishers. We compare e-mail ranks and isolate what campaign creatives work best in order to adjust our advertisers' strategies accordingly. By investigating the competition, we ensure that our clients' brands are properly positioned and using the best publishers for distribution. Additionally, we protect brand reputation and trademarks through e-mail monitoring to detect unauthorized use of brand names.
