Jeffrey Schwartz Appointed Interim CEO of Atrinsic

New York – Atrinsic (NASDAQ: ATRN), a leading digital advertising and entertainment network, announced today that Jeffrey Schwartz has been appointed to the position of Interim Chief Executive Officer. Mr. Schwartz, who has been on the Atrinsic Board since 2008, will remain on the Company’s Board of Directors.^[1]

The Company also announced that Burton Katz, the Company’s Chief Executive Officer prior to the appointment of Mr. Schwartz, has separated from the Company and has resigned his position on the Company’s Board of Directors.

Jeffrey Schwartz brings many years of digital media and public company experience to Atrinsic. He was formerly president and CEO of Autoweb and Autobytel, both Nasdaq listed companies, and is widely recognized as an innovator in digital media and performance marketing. Mr. Schwartz also serves on the Board of Directors of Lateral Media and U.S. Auto Parts Network. He holds a bachelors, masters, and doctorate from the University of Southern California.

Jerome Chazen, chairman of Atrinsic, noted “We are fortunate to have somebody of Jeffrey’s leadership and experience on the Board and for his commitment to making Atrinsic successful. He has the full confidence of the Board as he embarks on his new duties.” Jeffrey Schwartz noted, “Atrinsic has many important assets, including its human capital, and I look forward to working with all the stakeholders at the Company.”

The Company also announced today that Jonathan Katz, the Company’s Chief Marketing Officer, has resigned to pursue other opportunities.

About Atrinsic, Inc.

Atrinsic, Inc. is one of the leading cross-platform digital content and online marketing services networks in the United States. Atrinsic brings together the power of the Internet and the latest in mobile technology to drive consumer audiences to its network of owned, branded content sites as well as third party media that feature web, mobile and social networking applications. The company delivers high quality leads for both its own proprietary subscription clubs and its advertisers and monetizes these audiences through performance-based advertising, direct billed subscription clubs and agency services. Atrinsic primarily accesses target audiences through four strategic, high-traffic vertical channels - digital music, casual games, commerce and lifestyle, and personal finance – to offer existing and potential customers high-value products and services. Atrinsic brands include Kazaa (www.kazaa.com), a fully legal, music subscription service, and Shopit.com, an e-commerce and social network platform that allows buyers and sellers to complete simple transactions and reach broader audiences. Atrinsic’s agency services allow its advertisers to reach customers using an integrated online approach, including search marketing, affiliate network, social media, display media, and mobile marketing. Atrinsic is uniquely positioned to leverage its marketing services and proprietary content channels to form a fully integrated, multi-platform vehicle for advertisers. For more information, please visit www.atrinsic.com.