Zumatm, Diner Dash® Mobile & World Series of Poker® Pro Challenge Now On GatorArcade Through Partnership With GLU Mobile

New Agreement with Leading Publisher Delivers Host of Popular Mobile Entertainment Options

January 14, 2008

IRVINE, CA -- GatorArcade, a fast-growing premium online and mobile gaming site, announced today that it has signed a deal with Glu Mobile Inc. (Nasdaq: GLUU), a leading global publisher of mobile games. GatorArcade now offers top-rated games from Glu®, including Zuma™, Diner Dash® Mobile and World Series of Poker® Pro Challenge to GatorArcade’s paid subscriber base. GatorArcade is a brand of digital entertainment company New Motion, Inc. (OTCBB: NWMO).

"GatorArcade’s partnership with Glu is part of our ongoing commitment to providing our premium subscribers with the best in casual mobile gaming content," said Burton Katz, chief executive officer of New Motion, Inc. "The addition of these top-rated, award-winning games from Glu is just the beginning. New Motion will continue to keep things fresh by offering more games from Glu’s broad portfolio of high-quality games."

The partnership with Glu injects a fresh line-up of popular interactive games for the mobile platform into GatorArcade’s already extensive casual games library. GatorArcade continues to grow at a rapid clip, currently adding approximately 50,000 new premium subscribers each month at $9.99 monthly rate. GatorArcade is part of New Motion’s vertically integrated "Mobile Entertainment Network’, providing consumers with the content they want, in the format they want, where they want it.

GatorArcade’s partnership with Glu kicks off with these classic games for the mobile casual gamer:

Zuma™ – From PopCap Games, the #1 developer of casual games, comes one of the all-time classic puzzlers. Control the stone frog idol of the ancient Zuma, firing balls to make sets of three before the chain of balls reach the golden skull. It’s simple and addictive ball-blasting action.
Diner Dash® Mobile – This award-winning mobile action–puzzle game is restaurant themed, allowing gamers to juggle seating and serve customers as fast as possible. The mobile game is based on the wildly popular casual game, Diner Dash, created by leading casual games publisher, PlayFirst.
World Series of Poker® Pro Challenge -- Players are given the opportunity to face off against top poker pros, including Johnny Chan, Chris Ferguson and Shannon Elizabeth.

About New Motion, Inc.

New Motion, Inc. (OTCBB: NWMO) is a mobile entertainment and Internet media company providing a broad range of digital and mobile products. New Motion, Inc. combines and applies the power of the Internet, the latest in mobile technology, and traditional marketing/advertising methodologies to four strategic services -- digital music, casual games, sweepstakes and communities. Brands include Altnet, a mobile legal music download service featuring original artists, GatorArcade, a premium online and mobile gaming site, Bid4Prizes, a low-bid mobile auction game, and YourCrush, an astrology-driven mobile dating help site. Headed by a team of Internet, new media, entertainment and technology professionals, New Motion, Inc. was founded in 2005 and is headquartered in Irvine, California with technology assets in Seattle. New Motion, Inc. was recently called "a company to watch" by Wireless Business Forecast, and their mobile content capabilities were named a "rival to those of their mainstream-media counterparts" by Wired Magazine. For more information, please visit www.newmotioninc.com.

About Harrah’s Entertainment

Harrah's Entertainment is the world's largest operator of casino entertainment resorts. Since its beginning in Reno, Nevada, USA, nearly 70 years ago, Harrah's has grown through the development of new properties, expansions and acquisitions, and now owns or manages 50 casino resorts on four continents. The company’s properties operate primarily under the Caesars, Harrah’s and Horseshoe brand names; Harrah’s also owns and operates the London Clubs International family of casinos and the World Series of Poker tournament. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. The company is committed to reinvesting in the communities in which it operates. In 2006, Harrah's and its Foundation distributed $76.8 million, or, on average, nearly $1.5 million per week in community contributions.

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are statements that are not historical facts, are based on certain assumptions and reflect our current beliefs and expectations. These forward-looking statements are subject to risks and uncertainties, and other important factors that could cause actual results, performance or achievement to differ materially from any future results, performance or achievements discussed or implied by such forward-looking statements. The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statements: the risk that the proposed transaction may not be completed in a timely manner, if at all; the failure of stockholders to approve the transaction; the failure to realize synergies and cost-savings from the transaction or delay in realization thereof; the businesses of New Motion, Inc. and Traffix, Inc. may not be combined successfully, or such combination may take longer, be more difficult, time-consuming or costly to accomplish than expected; operating costs and business disruption following the merger, including our relationships with third parties; general business and economic conditions; geopolitical events and regulatory changes; the performance of financial markets and interest rates; and the ability to obtain governmental approvals of the transaction on a timely basis; as well as other relevant risks detailed in the filings of New Motion and Traffix with the Securities and Exchange Commission and available at the SEC’s Internet site located at http://www.sec.gov/. The information set forth herein should be read in light of such risks. The information set forth herein speaks only as of the date hereof, and New Motion and Traffix disclaim any intention or obligation to update the information contained in this press release.

# # #

GLU MOBILE, GLU and the 'g' character logo are trademarks of Glu Mobile. PlayFirst and Diner Dash are trademarks of PlayFirst, Inc. and are registered trademarks in the U.S. The PopCap logo and all other marks used herein that are listed at www.popcap.com/trademarks are owned by PopCap Games, Inc. or its licensors and may be registered in some countries.