Atrinsic To Present At Jefferies 4th Annual Internet Conference February 27
Management to present at 2:30 p.m. (EST)
February 20, 2008
NEW YORK, NY February 20, 2008 — Mobile Entertainment and Digital Advertising company, Atrinsic, Inc. (NASDAQ: NWMO) today announced that Burton Katz, the Company’s chief executive officer, will present at the Jefferies Internet Conference in New York. Atrinsic is scheduled to present at 2:30 p.m. on February 27th in Track C, South Salon and management will be available for one-on-one meetings throughout the day. Interested attendees may schedule the one-on-one meetings directly with Jefferies.
The presentation is designed to review the Company’s innovative business plan built around the trend of “convergence” which combines Internet, mobile-based applications, and scalable performance based advertising. Mr. Katz will also discuss the strategic rationale for the recently completed merger with Traffix, Inc., which significantly expanded the Company’s offerings across the entire value chain and set the stage for enhanced profitability as the Company scales revenue.
The group presentation will be available to investors and the public live via webcast at http://www.jefferies.com/cositemgr.pl/html/OurFirm/ConferencesEvents/urls/022708.shtml.
About Jefferies 4th Annual Internet Conference
Internet and New Media stocks have shown very impressive gains in 2007, up 22.8% YTD, comfortably outperforming the S&P 500's 4.4% returns. This is all the more impressive considering the weakening macro-economic environment and this group's consistent out-performance over the last five years. 2008 looks very promising still, as secular growth in the Internet economy remains intact and fresh business models make it to the public market. In fact, we're raising our 2008 growth expectations for global online advertising spend to 25% from 21%.
Join over 60 CEOs from public and private companies as we assess the state of this market in light of the current economic slowdown. We'll also examine why 2008 is likely to be a year of further refinement in monetization around search, display advertising and around newer models such as vertical lead generation, video and mobile.
About Atrinsic
Atrinsic, Inc. (NASDAQ: NWMO) (New Motion, Inc. dba Atrinsic, Inc.) is one of the fastest growing digital advertising and entertainment networks in the United States. Atrinsic brings together the power of the Internet, the latest in mobile technology, and traditional marketing/advertising methodologies, creating a fully integrated vehicle for both entertainment content and brand-based and performance advertising. Entertainment content is organized into four strategic services -- digital music, casual games, sweepstakes, and community and lifestyle. Brands include Altnet, a mobile legal music download service featuring original artists, GatorArcade, a premium online and mobile gaming site, Bid4Prizes, a low-“guess” mobile auction game, and iMatchUp, one of the first integrated web-mobile dating services. Feature-rich advertising services include a mobile ad network, extensive search capabilities, e-mail marketing, one of the biggest publisher networks around at 8000+ and growing, and proprietary entertainment content. Headed by a team of Internet, new media, entertainment and technology professionals, Atrinsic, Inc. was founded in 2005 and is headquartered in New York with offices in Irvine, CA, Seattle, WA, and Moncton, Canada. Atrinsic, Inc. was recently called "a company to watch" by Wireless Business Forecast, and their mobile content capabilities were named a "rival to those of their mainstream-media counterparts" by Wired Magazine. For more information, please visit www.atrinsic.com.
Forward-Looking Statements
This news release includes forward-looking statements, including those regarding the anticipated financial results, reach, capabilities and opportunities for the combined company, future products and services, expected benefits to merchants and other customers, market opportunities and expected customer base. These statements are based on certain assumptions and reflect our current expectations. Statements including words such as “anticipate,” “propose,” “estimate,” “believe” or “expect” and statements in the future tense are forward-looking statements. These forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements to differ materially from any future results, performance, or achievements discussed or implied by such forward-looking statements. Some of the factors that could cause results to differ materially from the expectations expressed in these forward-looking statements include the following: disruption from the recently completed merger making it more difficult to maintain relationships with customers, employees or suppliers; risks related to the successful offering of the combined company’s products and services; the risk that the anticipated benefits of the merger may not be realized; and other risks that may impact New Motion’s and Traffix’s businesses, some of which are discussed in the companies’ reports filed with the Securities and Exchange Commission (the “SEC”) under the caption “Risks That Could Affect Future Results” or “Risk Factors” and elsewhere, including, without limitation, each of New Motion’s and Traffix’s Quarterly Reports on Form 10-Q or 10-QSB, as applicable. Additional risks associated with the proposed transaction are set forth in the companies’ joint proxy statement/prospectus under the caption “Risk Factors”. Copies of New Motion’s and Traffix’s filings with the SEC can be obtained at the SEC’s website at www.sec.gov. Any forward-looking statement is qualified by reference to these risks, uncertainties and factors. If any of these risks or uncertainties materializes, the potential benefits of the merger may not be realized, the operating results of New Motion could suffer, and actual results could differ materially from the expectations described in these forward-looking statements. Forward-looking statements speak only as of the date of the document in which they are made. These risks, uncertainties and factors are not exclusive, and New Motion undertakes no obligation to publicly update or revise any forward-looking statements to reflect events or circumstances that may arise after the date of this release.
