Atrinsic To Present At B. Riley & Co. Conference in Las Vegas April 3rd
Scheduled to present at 3:30 p.m.
March 19, 2008
New York (March 19, 2008) – New Motion, Inc. doing business as Atrinsic, Inc. (NASDAQ: NWMO), announced today, that Burton Katz, the Company’s CEO, will present at the B. Riley & Co. 9th Annual Las Vegas Investor Conference at the Palms Casino Resort. The Company’s presentation is scheduled for 3:30 p.m. (Pacific) on April 3rd in the Jazz C room and management will be available for one-on-one meetings throughout the day. Interested attendees may schedule the one-on-one meetings directly with B. Riley & Co.
During its presentation, the Company intends to discuss its innovative business plan that is centered upon the convergence of Internet and mobile-based applications. Mr. Katz will also discuss the strategic rationale for the Company’s recently completed merger with Traffix, Inc., which significantly expanded the Company’s offerings across the entire value chain and set the stage for enhanced profitability as the Company scales revenue. The presentation will also discuss the Company’s 2007 financial results and its recent guidance of $145 to $160 million in sales for fiscal 2008.
The group presentation will be available to investors and the public live via webcast at Atrinsic’s corporate website, http://www.atrinsic.com and also at http://www.wsw.com/webcast/brileyco9/nwmo/.
About B. Riley & Co.
Headquartered in Los Angeles, with offices in San Francisco, New York, and Newport Beach, B. Riley is a NASD member firm providing research and trading ideas to institutional clients and high net worth individuals, and investment banking services to a wide range of middle-market private and public companies. Founded in 1997, the firm began by successfully targeting small capitalization California-based companies and has won a reputation for providing proprietary, unbiased and often contrarian Equity and High Yield research coverage of companies that are under-followed or misunderstood by Wall Street. The B. Riley & Co. 9th Annual Las Vegas Conference will feature presentations by 150 companies in a variety of industries.
About Atrinsic
New Motion, Inc., doing business as Atrinsic (NASDAQ: NWMO), is one of the fastest growing digital advertising and entertainment networks in the United States. Atrinsic brings together the power of the Internet, the latest in mobile technology, and traditional marketing/advertising methodologies, creating a fully integrated vehicle for both entertainment content and brand-based and performance advertising. Entertainment content is organized into four strategic services -- digital music, casual games, sweepstakes, and community and lifestyle. Brands include Altnet, a mobile legal music download service featuring original artists, GatorArcade, a premium online and mobile gaming site, Bid4Prizes, a low-bid mobile auction game, and iMatchUp, one of the first integrated web-mobile dating services. Feature-rich advertising services include a mobile ad network, extensive search capabilities, e-mail marketing, one of the biggest publisher networks around at 8000+ and growing, and proprietary entertainment content. Headed by a team of Internet, new media, entertainment and technology professionals, the Company is headquartered in New York and has offices in Irvine, CA, Seattle, WA, and Moncton, Canada. Atrinsic was recently called "a company to watch" by Wireless Business Forecast, and the Company’s mobile content capabilities were named a "rival to those of their mainstream-media counterparts" by Wired Magazine. For more information, please visit www.atrinsic.com.
Forward-Looking Statements
This news release includes forward-looking statements, including those regarding the anticipated financial results and enhanced profitability of the company. These statements are based on certain assumptions and reflect our current expectations. Statements including words such as “anticipate,” “propose,” “estimate,” “believe” or “expect” and statements in the future tense are forward-looking statements. These forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements to differ materially from any future results, performance, or achievements discussed or implied by such forward-looking statements. Some of the factors that could cause results to differ materially from the expectations expressed in these forward-looking statements include the following: disruption from the company’s recently completed merger with Traffix, Inc. which make it more difficult to maintain relationships with customers, employees or suppliers; risks related to the successful offering of the company’s products and services; the risk that the anticipated benefits of the merger with Traffix may not be realized; and other risks that may impact New Motion’s businesses, some of which are discussed in the company’s reports filed with the Securities and Exchange Commission (the “SEC”) under the caption “Risks That Could Affect Future Results” or “Risk Factors.” Copies of New Motion’s filings with the SEC can be obtained at the SEC’s website at www.sec.gov. You can also obtain New Motion’s report through its website at http://www.atrinsic.com. Any forward-looking statement is qualified by reference to these risks, uncertainties and factors. If any of these risks or uncertainties materializes, the operating results of New Motion could suffer, and actual results could differ materially from the expectations described in these forward-looking statements. Forward-looking statements speak only as of the date of the document in which they are made. These risks, uncertainties and factors are not exclusive, and New Motion undertakes no obligation to publicly update or revise any forward-looking statements to reflect events or circumstances that may arise after the date of this release.
